Anibas Design Blog

Graphic and website design – SEO – Marketing for your business

Posts Tagged ‘marketing’

5 Tips to Bring New Life to Your Social Profiles

5 Tips to Bring New Life to Your Social Profiles

 

Social media how to:

When was the last time you updated your social media profiles?

Are they starting to feel drab or dated?

Your social profiles may be in dire need of a refresh!

And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marketing?

 

With recent changes to major platforms, you may be missing out on using some of the cool new options.

To freshen up your social media profiles and take advantage of the latest updates, implement any of the following five ideas.

#1: Optimize Your Google+ Profile for the Platform’s New Design

Google+ social profiles were recently redesigned. This represents a great opportunity to freshen up your Google+ profile and review your Google+ content strategy!

new google plus design
The new Google+ design features 1, 2 or 3 columns of content, depending on the device being used.

Here are a few tweaks you can make to spice up your new Google+ profile.

Add a new high-resolution cover image. The current Google+ design standards require an image that’s at least 480×270 pixels. However, since these images can be blown up for much larger display sizes in some browsers, this is a great opportunity to update your profile with a new high-resolution photo.

Add larger media to the items you post. Some picture and video “cards” (Google-speak for the individual items that appear in the stream) display across multiple columns, giving users greater exposure to them. While visitors can’t control which items appear wider than others, you can increase your odds of having your content featured by changing the size of the images and videos you share to be at least 480×270 pixels.

Here’s an example from HubSpot:

full width google plus
This image demonstrates what a full-width card looks like in the new Google+.
Add images to every post. The new Google+ design is all about visual content, so give Google what it wants by adding pictures or video files to every update you post. Visuals are a great way to make your profile appear more lively and engaging.

You’ll be taking advantage of the new features available with the new Google+ design and your profile will stand out above the others.

 

#2: Add Media to Your LinkedIn Profile

In December of last year, LinkedIn started rolling out the ability to add photos, videos and other types of rich media to profiles. But few eligible users are currently taking advantage of this opportunity!

If you’re serious about adding punch to both your personal and professional social profiles, adding media to your LinkedIn profile is an easy way to do it.

To see if you have access to these features, log into your profile and click the pencil icon found in the Edit Profile area of your Summary, Expertise and Experience sections. If you see a small icon labeled “Add Media,” you’ll be able to add rich media to create a freshened up professional profile on LinkedIn.

linkedin feature
Note – LinkedIn is still rolling out this feature. If you don’t have access yet, be patient!
You’ll want to add some relevant rich media elements to your LinkedIn profile to look good and stand out.

 

#3: Add a Header Graphic to Your Twitter Feed

Twitter profile headers have been available for quite a while, though the large number of plain grey rectangles still evident on user profiles indicates that this feature hasn’t yet been widely adopted.

To give your Twitter profile a quick graphic boost, create a custom header that communicates your personality or your brand’s messaging. Here’s an example of a fun header graphic.

coca cola twitter header
Coca Cola’s Twitter header combines images and popular brand iconography.
If you’d like to create your own Twitter header to freshen up your profile, check out the free Twitter Header Creator tool.

Make sure you’re Twitter profile page looks good and add an engaging header image.

 

#4: Upgrade to the “New Look” on Pinterest

Social media users have noted that Google+’s latest redesign makes it look more like Pinterest. And Pinterest has moved forward with its own redesign. Its new design features simplified navigation, larger “pins” and enhanced social sharing tools – elements that are bound to please users.

What’s interesting, though, is that instead of rolling out the new look to all users, it’s currently offered on an opt-in basis. To gain access to these features, you’ll need to click the Get it Now button that appears at the top of your profile upon login.

pinterest get it now button
To view Pinterest’s new look, click the red Get it Now button that appears upon login.
Because updating only changes the way your profile looks to you, why bother taking this step, and how does it allow you to freshen up your own profile?

What’s special about the site’s redesign is how easy it makes the discovery of new Pinterest boards and pinners. By upgrading to the new look, you’ll be able to form new connections and source even more interesting pins, making your own profile a more interesting resource for your followers.

You’ll want to update your Pinterest experience by adopting the new design.

 

#5: Use Twitter Vines to Bring New Life to Your Account

One final way to freshen up your social profiles is to introduce Vine videos to your Twitter feed.

Vine videos are quick, looping videos that consist of six seconds maximum of video and audio content. As an example, take the popular “Ryan Gosling Won’t Eat His Cereal” Vine – a recent viral success:

vine video of ryan gosling
This popular Vine shows how effective six seconds of film can be in connecting with your audience.
Making Vine videos doesn’t require much time or money, as six seconds isn’t nearly enough time to develop a complex storyline or plot.

Create your own Vine video as a fast and easy way to freshen up your Twitter feed and engage your audience with visual content.

Your Turn

Use these five creative ways to make your social profiles more appealing today. Social interaction will continue to evolve around your social profiles, so remember to keep an eye open for the next design changes and new ways to share engaging content.

What do you think? Can you think of any other ways to freshen up a boring, out-of-date social profile? Share your tips and recommendations in the comments below!

 

Original article by Eric Siu

New Year 2013 – A moment to feel inspired

Anibas Design - Happy New Year 2013

Well here we are…New Year 2013. How does it make you feel?

I always feel inspired, a fresh start, a time to make changes…to hope. And I feel the same this year. I love the New Year it’s like a blank canvas, a new exercise book to write in, opening a new pot of homemade jam. New Year 2013 gives me the opportunity to ask myself questions but I never ask them in a negative sense. I never dwell on the ‘what ifs’ or things that didn’t go perfectly. I’m a ‘cup half full’ person and like to ask…what can I improve upon this year, what can I plan to achieve. Now I don’t mean that I’m going to set myself huge unachievable targets, no, more in line with, what small changes can I make that will make a long term difference: such as how can I manage my time more efficiently, what tasks should I try to reduce, what should I be doing more of.

For those of you with small businesses like mine a lot of time is spent on administration, non-productive and therefore non-earning. How can this be streamlined? It depends on your type of business obviously but I think an important thing to do is NOT to check emails constantly. Turn off the little notification sound or envelope on your computer. There is nothing more distracting when you’re in the middle of something than seeing a little icon or hearing ‘that’ sound and feeling obliged to check. You then end up analyzing whether to continue with your work or to respond. Then your not concentrating on either.

I’m obviously not suggesting email should be ignored if your type of business requires it but if, like me, you’re are a small business trying to make the most of the hours in the week then I would recommending scheduling when you check and reply to your emails. You could check first thing, before lunch and 4pm for example, that way in between there are large chunks of time that you can set aside for your work projects, appointments etc. This small change improved my working week greatly.

 

Tips on how to help your small business in France

 

Are you easily distracted by social media?

Well, retrain yourself if you need to. The tools are there to help yourself. If you have a busy week and need to avoid distractions but have things that you’d like to promote then schedule your posts. Both facebook business pages and twitter have their own functions to program the date and time you would like the post to appear. That way you can ‘blitz’ your posts by doing it all in one hit, I often do this one evening a week when the pressure of work is off. There are also helpful tools such as Hootsuite and Tweetdeck that can help you post to several social media accounts at once and that can be a real time saver.

Failing that, if your only using social media for fun then if your have a separate computer for work and home just go to the trouble of blocking your own access to these websites from your work computer.

 

What can you do for your business this year?

The obvious things to do, if you have the budget are to invest in your business, to take time to think about whether it is time to improve your business’s branding. Especially for a small business trying to make there mark a good logo that can be used across printed literature, vehicle and building signage is always a worthwhile investment as we all make near instantaneous judgements about businesses based on their ‘look’.

The other main area is to look at your website, to ask yourself these questions:

  • Does it look good?
  • Does it do all the things that you want it to?
  • Can you edit the content (If that;s what you’d like)?
  • Can my potential clients find it? (i.e is it appearing in Google’s listings where you’d like it to?)
  • Is it easy to navigate around the site (i.e does it have a structure that is easy for your clients to experience?)
  • Is there information that is out of date that needs removing?
  • Are people getting in touch having been on the site?
If some of these answers aren’t what your hoping for then perhaps it’s time to think about making improvements or redesigning your website.

Is it time for a new website for your business in 2013?

 

Well back to the subject of feeling inspired in the New Year…

I’m looking forward to this year…are you?

Despite these being somewhat challenging times for small businesses worldwide, on a smaller scale here in Normandy I feel that the English speaking businesses have a wonderful network for support and advice in Normandy Business Group. I will look forward to future Normandy Jelly Co-working days and to other ‘get togethers’, small business forums and other events.

Am I hopeful for my own business this year?

Well yes I am. I have made several (worthwhile) investments in terms of computer hardware, software and photographic equipment that I feel can help take my business to the ‘next level’. The feedback I received particularly about my wedding and newborn photography in the last year has been really encouraging. I’ve nearly finished my new stand alone photography business website and look forward to launching that as soon as I have finished a couple of other work projects. It doesn’t mean that I’m looking to do any less design work, on the contrary I love being busy and I love the diversity.

So how about you…what are your hopes for your business in 2013?