So how do I get my on-line image right to help my business in Normandy?
Well this subject covers many areas and I’m hoping to be able to offer some guidance to both new businesses starting out who’ve never had a website before and to established businesses who are deciding it’s time to improve and perhaps redesign their businesses website. Also, for those of you who’ve managed to develop your own website, I hope to give you some ideas to improve and develop it yourself.
I will add the additional articles in this series here over the coming months, so keep coming back :
- Graphics, Photography and Design
- Added functionality : Contact forms, Newsletter signup, Google maps, social media insertion.
- Keeping your website up-to-date : fresh content, blogs & videos
- Social media marketing : How it can be effective for your business
- SEO Search Engine optimisation : How to help your site rank well in the lists
So where do we start? Well from a visual point of view the first place to start is with your business’s branding.
It starts with a good logo design
Giving your businesses a stylish logo can, on its own, give your business an advantage. It really is worth investing in a well designed logo that can be used across all your advertising including printed literature and other articles such as pop-banners and road & building signs.
A good logo needs to be effective in both colour, black and white, large and small scale and your designer should take all this into consideration when helping you develop your branding. Have a look at your competitor’s logos and see what you think of their business by judging their logo design.
And what if I already have a logo? Well, if you’re not sure, ask the advice of a good designer to see whether it might be time to give it a revamp as even the biggest companies do from time to time.
Of course you don’t want to alienate your present client base by changing everything but can you take the opportunity modernise it. You might be concerned that changing your logo will put off your present clients. Think of it another way…if your logo is looking dated because it was created in the 90′s for example, you risk losing both old clients and potential clients by looking old fashioned.
For example, changing the typeface can make a big difference and removing out of date styles. This can be done whilst retaining any colour scheme that you have.
So that brings us on to the colours..
What is your website saying about your business simply by the colours it is designed in? When designing a website, we need to create a colour scheme which will evoke the right feelings in users.
As you know, colours have different meanings associated with them;
Warm colours will bring about sunny emotions and are widely used on sites that want to convey a feeling of happiness and joy. As a case in point, yellow became a popular colour in web design in 2009 when the global economy wasn’t doing very well and companies wanted their customers to feel sunny and comfortable on their site.
Cool colours are often used on professional and clean-cut sites to achieve a cool corporate look. Cool colours stir up emotions of authority, establishment, and trust.
So what else affects the look of your website?
Fonts: In recent years website designers have been able to expand the number of stylish fonts they use on websites thanks to web fonts. Before we were very restricted to a dozen or so system fonts some of which were very dated but now we can pull in stylish fonts knowing that they will display correctly on all computers and devices.
Good designers will help you develop your websites with text that is featured in columns much like newspapers. No line of text should read all the way from the left over to the right. The reason that newspapers and magazines are printed in columns is to make the lines short, so after you read one line, it’s easy to find the start of next one and this applies to website design too.
Another thing that designers can do is adjust the amount of space between the lines of text. This also makes the text easier to read and creates a more spacious, clean look to your website.
All these changes can make a big change to how your website is perceived by your potential and present clients.
> Next month’s article : Graphics, Photography and Design
For any advice on your website’s online image please contact Sabina Lorkin on 02.33.90.99.41 or firstname.lastname@example.org. For more information visit http://www.anibasdesign.com or follow Sabina and Anibas Design on Facebook